Former Apple store chief Ron Johnson: Amazon is in trouble
Ron Johnson has been around the block a few times in retail. He has notched some wins (successful stint as Apple store chief working alongside Steve Jobs), and gotten a few black eyes (unsuccessful time as J.C. Penney’s CEO). But he knows more than enough about the retail industry at this point in his long career to spot inflection points. “I think the next decade is tough for Amazon, they are on their heels,” Johnson told Yahoo Finance in an interview. It has everything to do with how old school retailers are reinventing themselves — finally — to not only compete against Amazon, but be the first choice for consumers.