Canadian companies are joining a growing list of top international brands vowing not to advertise on Facebook Inc. in July because of the company's refusal to deal with the spread of hateful content on its platform. Vancouver athleticwear companies Lululemon Athletica Inc., Mountain Equipment Co-op and Arc'teryx are pulling their paid ads from Facebook and joining a boycott that has already been supported by Coca-Cola, Unilever, Honda America, Patagonia and more. Champions of the StopHateForProfit boycott — led by civil rights and advocacy groups including the Anti-Defamation League and National Association for the Advancement of Colored People — say Facebook has not done enough to keep racist, false and dangerous content or white supremacists off its platform. Their boycott is significant, because ad revenues generated almost $69.66 billion US for Facebook last year, the company's biggest money maker, according to research firm Statista. However, content moderation concerns have long dogged the company, which has often landed in regulators' cross hairs as it struggles to balance freedom of speech with its responsibility to keep Facebook users safe.
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Jul 15, 2020