In 2018, Behnke took her vision of "Farm to Beauty" even further by purchasing a 20-acre farm located in the heart of the Sonoma Wine Country in Healdsburg, California and the farm will further bring to life Juice Beauty's mission and values, and will grow their antioxidant-rich ingredients including organic grape and organic olive. "I started when women in business weren't widely accepted and I am proud that I've broken barriers not only for women, but in industries that I've helped pioneer - from corporate wellness in the early 1980's to now organic beauty! I set out to radically transform the beauty industry and it is such an honor to be recognized by such a reputable company as Goldman Sachs." "Our Builders + Innovators Summit brings together a collective of impressive future leaders who are striving to drive meaningful change. For 150 years, Goldman Sachs has supported entrepreneurs as they launch and grow their businesses. That's why we are pleased to recognize Karen Behnke as one of the most intriguing entrepreneurs of 2019." "We spend a lot of time interviewing our peers, women who have built careers on Instagram, throwing themselves into building online engagement and great digital branding. But today, we have the pleasure of introducing a woman who got there first, breaking boundaries, pushing limits, and embracing the tenets of organic and sustainable goods long before hashtagging was a thing. Meet Karen Behnke, a beauty industry pioneer who, since the 1980s, has dedicated her life to knowing exactly what we're putting in, and on, our bodies."
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Nov 21, 2019
Nov 21, 2019