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Mastercard (MA) to Acquire Ethoca to Enhance Cyber Strategy

This in turn, enables fast detection and cracking of forgery in digital trade. When a fraudulent activity is exposed, merchants are informed immediately so that they can confirm the unethical transaction, reverse it or stop delivery, thereby reducing malpractices at the source. The acquired company’s products would allow Mastercard to stay focused on its commitment toward enhancing protection in the digital space. Purchasing Ethoca is an addition to its wide array of fraud management and security products.Mastercard aims to include Ethoca’s capabilities in its present security activities, data insights and artificial intelligence solutions, which would stop false declines and fake purchases even more.This deal is yet another accretion to Mastercard’s multilayered cyber strategy, which would benefit customers.Per Juniper Research, retailers are expected to suffer a loss of 130 billion in online deception over the next five years. It is also spending on tokenization technology with its Mastercard Digital Enablement Service (MDES), which supports contactless payments and Digital Secure Remote Payments.The company announced that it will have token services on all its cards by 2020, assisting consumers to store credentials with merchants without revealing their actual card details.Shares of this Zacks Rank #3 (Hold) company have rallied 25.4% in a year’s time, outperforming the industry’s growth of 14.3%.

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