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Lululemon, MEC and Arc’teryx join international brands in Facebook ad boycott

To order presentation-ready copies of Toronto Star content for distribution to colleagues, clients or customers, or inquire about permissions/licensing, please go to:www.TorontoStarReprints.com. Canadian companies are joining a growing list of top international brands vowing not to advertise on Facebook Inc. in July because of the company’s refusal to deal with the spread of hateful content on its platform. Vancouver athleticwear companies Lululemon Athletica Inc., Mountain Equipment Co-op and Arc’teryx are pulling their paid ads from Facebook and joining a boycott that has already been supported by Coca-Cola, Unilever, Honda America, Patagonia and more. Champions of the #StopHateForProfit boycott — led by civil rights and advocacy groups including the Anti-Defamation League and National Association for the Advancement of Colored People — say Facebook has not done enough to keep racist, false and dangerous content or white supremacists off its platform.

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