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Apple Watchers Are Already Looking Toward the Next Next iPhones

CEO Tim Cook used a TV interview earlier this week to try to reassure investors—and, surely, consumers—that there is “a culture of innovation in Apple.” For millions, that still means physical products that make others seem insufficient, and a Friday Wall Street Journal article, citing “people familiar with the matter,” hinted at what they might expect. Forget about the 2018 iPhones. As (AAPL) (AAPL) and its investors continue to digest the substance of the company’s revelations about slowing sales in China and ponder what it says about its hardware business and the crucial iPhone—just as it scales back on the data it provides on phone sales—attention is starting to move past the last round of new devices, past the next round, to the round after that.

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