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Sky and BT retain Premier League rights in £4.46bn deal

BT could yet pick up some of the outstanding packages, saying in a statement that it "will continue to engage with the Premier League regarding the remaining rights". Sky and BT have signed deals worth a combined £4.46bn to show 160 live Premier League football matches for three seasons from 2019-20. Despite persistent speculation that new players such as Amazon, Facebook or Netflix would disrupt the market, the two incumbent broadcasters have maintained their grip on the domestic rights, taking five of the seven packages available. Why DigitasLBi’s Matthew Jacobson practises the art of magic | Creative Pursuits. The ‘Authentic’ Creative City: Seattle.

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