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Apple's Brand Reputation Rank Plummets as Tesla's Soars

Apple was in second place in the study in 2016. Elon Musk’s Tesla, however, is climbing the charts. The electric car maker was in ninth place last year and took the third spot in the 2018 ranking, putting it behind , which secured the best reputation in the study. In an interview with Reuters, John Gerzema, the CEO of the Harris Poll, said that Apple and Google’s significant drop in the study is likely due to their lack of flashy new products. The Tesla chief’s efforts on a variety of technologies, including his SpaceX company for space travel, has only helped to raise the public opinion on his many brands, Gerzema told Reuters.

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